CAROLINA FERIOLI is a brand born from the need of matching the sophistication and uniqueness of design with the simplicity, convenience and contemporary minimalism.
The woman CAROLINA FERIOLI is a cosmopolitan one; essential for her is the constant pursuit of innovation from a visual point of view, and she lives to appreciate the reality in its continuous change. Passionate about design, fashion, modern architecture and contemporary art, she lives in the major cities, attends exhibitions, is attracted by travel and involved in cultural and social events.
A keen observer, always in constant search of change, she likes to be around people and to assert herself as an individualist, dynamic, passionate and curious person. She likes to be modern and not uniformed at the same time; she captures the essence of the uniqueness and the uniqueness of details, shapes and objects. She is a practical woman, active and busy, but at the same time she likes to give an elegant image of herself, sophisticated and modern, at any time of the day.
While she is drawing, she always thinks about what she would like to wear. She prefers special and refined things, not common to anyone. She likes to give an image of me sought without excesses. She has always been attracted by tailoring, from the creation of a pattern and tissue manipulation. She likes clean, minimalist yet sophisticated aspect, giving at the same time a lot of femininity to the woman body. Philosophy and oriental-inspired lines fascinate her because she finds them very elegant and special.
The concept of the brand is inspired by a japanese ideogram meaning “creativity”. The evolution of the final brand started with an icography of the ideogram developed with an italian taste. We created several logo aspect, and finally we promote the black logo on a white background as it exactly reflects the minimal concept of our collections.